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Even the chill of winter can’t dampen Coney Island’s energetic atmosphere!


Every year, the Coney Island Polar Bear Club hosts its popular New Year’s Day Plunge — when daring souls don bathing suits and costumes to take a quick dip in the Atlantic Ocean for fun and charity.


With unseasonably warm temperatures in the 50s and sunny skies, thousands participated in the 2023 plunge, which raised more than $120,000 for a number of local Coney Island organizations, including the New York Aquarium, the Coney Island History Project, the Coney Island YMCA, and Coney Island USA. 


Although Ruby’s is normally closed for the winter season, we DO open every New Year’s Day for the plunge. Whether you plan to participate in the Polar Bear Plunge or just miss the Coney Island Boardwalk, make sure to swing by Ruby's every Jan. 1. We’ll warm you up!


For more info about the plunge, click HERE.

For a glimpse of the 2023 plunge, check out these Gothamist photos

Check out our Instagram video of the 2023 plunge!


Here’s a great pre-pandemic video of the first plunge of 2020:

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